New research and guides, published as the work happens.
Browse the full Field ManualNot sure which one fits? Every engagement starts with a free audit.
See all servicesRead the last web proposal you got. If AI visibility isn't part of it, you're buying a brand new website that's already out of date.
I build the whole site around one job: making sure Google, ChatGPT, Gemini, and Perplexity can find you, understand you, and describe you right. Not bolted on after launch. Built in from the first page.
Designed and hand coded by a human. No templates, no AI-generated layouts, ever.
I have a website, but nobody finds me.
My competitor comes up first and I don’t know why.
I got a quote for a redesign. It didn’t mention AI once.
People stopped clicking through to find you. They ask ChatGPT, Google, Gemini, or Perplexity, and they take the answer they get.
If you’re not in that answer, you’re not in the running. Nothing in your analytics tells you that’s what happened. It just looks like a slow month, and then another one.
Ask ChatGPT, Google, Gemini, or Perplexity for the best barbershop for special needs in Tampa Bay and Sapia's comes back first, built from the exact pages I wrote. Ask ChatGPT where to take a son with autism who's scared of clippers, and it's Sapia's again. That's what a website built around the real questions customers ask can do, and it landed in weeks.
See the case studySearched: best barbershop for special needs in Tampa Bay
+56%AI assistant referral traffic, month over month
Most business owners end up choosing between two expensive guesses: patch the website they have, or pay for a new one that may not fix the real problem. Either way, you’re usually taking the word of the person selling you the work.
The question isn’t what the fixes cost. It’s whether they get you there.
Some websites can get there with the right fixes. Others were built before any of this existed and have a ceiling no amount of fixes will raise. I’ll look at yours for free, follow the whole path a customer takes to find you, and send back one page with an honest answer: keep it, fix it, or rebuild it.
The check is where we start. The website is what I build.
Ten questions. No email. Or have me run the whole thing by hand.
The Four Questions. Can they find you, understand you, trust you, choose you. I built it out of my own citation testing on real businesses and I publish the results. Most advice in this field is somebody’s opinion about what probably works.
The deliverable is the thing itself, built and live. Not a slide deck. Not a prioritized backlog. Not advice that turns into a monthly retainer the moment the advice runs out.
Every website comes with tracking tools set up on day one, so you can see what people typed to find you, what they did on your site, and whether AI tools are recommending you. Then I walk you through it at 30, 60, and 90 days, in plain English.
Flip it and read the same list again.
A report, a score, and a list of fixes you’re left to figure out on your own.
A website, built and live. The deliverable is the thing itself.
The old SEO playbook. Pick some keywords, repeat them on every page, and hope Google notices.
Built so Google, ChatGPT, Gemini, and Perplexity can find you, understand what you do, and describe you right when a customer asks.
A senior person sells the project. Then it’s handed to a junior designer and a template.
Me, start to finish, for a limited number of clients at a time. Designed and hand coded, no templates.
Quoted after a call, once they’ve sized you up.
Published on this page, before you ever call.
A monthly retainer with no finish line.
One build fee, then a simple yearly Care Plan. Reports at 30, 60 and 90 days, in plain English.
General best practices, the same ones everyone repeats.
My own citation testing on real businesses, published.
Modern websites for modern times. No old SEO playbook here.
Website rebuild. Brightwater Pool Co, St. Petersburg
Brightwater’s old site looked complete to visitors and was a blank shell to AI crawlers, built on a no-code app builder with no server-rendered content. I rebuilt it as a static site AI platforms can read, then wrote pages for the services nobody knew they offered. Just over two weeks after the pool heater pages went live, ChatGPT returns Brightwater by name when someone asks who to call for a pool heater in St. Petersburg.
Read the case study
Website foundation & AI visibility. Kned Right in the Middle, Kansas
A short-form American music history show with a real catalog and following, hosted by Kansas music educator Kelly Knedler, living entirely on Facebook where search engines and AI tools couldn’t read a word of it. I built it a fast, static home with structured data and clean crawlability, so the show finally has a layer ChatGPT, Google AI Overviews, Gemini, and Perplexity can find and cite.
Read the case study
I tested 28 independent Tampa Bay acupuncture practices across ChatGPT, Google AI Overviews, and Gemini to see who patients get sent to. 11 of them weren’t cited once.
Read Lab Report #1 →For eight years I served in the United States Coast Guard, in Search and Rescue. My whole job was helping people get found.
Fifteen years later the mission is the same. This time the one who needs finding is a business owner, and the question underneath it hasn’t changed: when someone goes looking, can they find you?
In between, I built a career designing websites, a lot of it inside agencies. I started as a junior designer, on the receiving end of the handoff, and I watched the same playbook everywhere: the biggest accounts got the real strategy and everyone else got a template. Answer Visible is that playbook flipped over.
Search and Rescue is also where I learned to work a problem. Assess the situation, decide what matters, put it in order, execute. That’s still the process when someone hands me a site that isn’t getting found.
When you work with me, I’m the one who builds your website, writes your pages, and checks how you’re showing up in Google and AI search. There’s no team behind me handing your project off. That kind of attention only works if I keep my client list small.
So I work with a limited number of businesses in each industry at a time, and each one gets its own specialty. Two clients never end up competing against each other for the same customers in AI search, because each one owns a different lane.
Think of it like fishing. You can cast a line anywhere in the pond, or you can go where the fish actually are. Focusing on one industry at a time means I learn how those customers search, what they worry about, and what makes them pick up the phone. So every client I take on gets the benefit of everything I learned from the last one.
The businesses I work best with are already good at what they do. They’re established, they have a website that’s a few years old and no in-house marketing team, and they’re ready to invest in staying ahead of their competition instead of catching up to it.
Right now I’m putting together a group of 12 real estate agents in the St. Petersburg area, one for each specialty. See how the real estate group works.
Probably not the right fit
If that’s you, I’m always happy to point you to someone who’s a better match.
Every project starts with a free check, so you know exactly what your business needs and what it will cost before there’s ever a proposal. No hourly billing and no surprise invoices.
A custom website built from the ground up so Google and AI tools like ChatGPT understand your business and recommend it. Most websites are live in about three weeks.
Starting at $5,000, first year of care included
Your website, looked after. After your first year, the Care Plan keeps your site online and secure, keeps it current as your business changes, and keeps an eye on how you’re showing up.
$1,200 a year, billed once a year
Want to keep growing after launch? The Growth Plan adds three new pages to your website every month, built from what your customers search for. $1,000 a month, billed by the quarter, with the Care Plan included.
Have a website you want to keep? I also do focused, flat-fee work on existing websites, like a Google Business Profile cleanup or help with a site stuck on Wix, Squarespace, WordPress, or Shopify. And if you already have a marketing team, I’m available for advisory work at $125 an hour. See all services.
AI search optimization helps your business show up when people ask ChatGPT, Google AI, Gemini, Perplexity, or other AI tools for recommendations. Instead of focusing only on traditional search rankings, I help your website become a source these platforms understand and trust. That includes improving your site’s structure, creating helpful content, strengthening your online presence, and making it easier for AI systems to accurately describe your business.
Traditional SEO often focuses on improving rankings in Google’s list of search results. That’s still important, but it’s no longer the whole picture. Today’s customers increasingly rely on AI-generated answers instead of clicking through websites. I help businesses succeed in both environments by combining strong technical SEO with the work that helps AI understand and recommend your business.
I have a few clear prices. An AI Search Website, a custom website built so ChatGPT and Google can recommend you, starts at $5,000, and most small business websites fit within that. That includes tracking tools, reports at 30, 60, and 90 days after launch, and your first year of hosting and care. After the first year, hosting or the Care Plan is billed once a year. Profile Fix, a clean-up of an existing Google Business Profile, is a flat $500. Unstuck, for sites on Wix, Squarespace, WordPress, or Shopify, starts at $150. Advisory work is billed hourly. Whatever you need, you’ll know the exact price before any work starts.
For the first 90 days, I walk you through your results at 30, 60, and 90 days: what people are searching to find you, what’s working, and what to build next. Your first year of hosting and care is included, so I keep your website online, make your small updates, and check how you’re showing up every three months. After the first year, you can keep the Care Plan for $1,200 a year, or switch to hosting only for $360 a year.
Because I do the work myself, and because businesses in the same industry are competing for the same customers. If I built websites for every realtor in St. Petersburg, they’d all be going after the same questions in AI search. Instead, each client gets its own specialty, so the businesses I work with aren’t working against each other, and each one gets my full attention.
AI answers are personalized by account, location, and session, and they shift from one check to the next even with nothing changed. A logged-in check from your own phone can look different from a neutral, logged-out check run the same minute. That’s why every report tracks a fixed set of real customer questions and shows the average across the full set each month, not a single screenshot.
The internet got complicated. Working with me doesn’t have to be.
I work with a limited number of clients in each industry, and the St. Pete real estate group is filling now.